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HEAD 2022 Inauguration - Modular Display System

Inauguration HEAD

Assemble, Disassemble, Stock and Re-design

In collaboration with: Ivan Lavague, A.D.O. Atelier des Ouates, Moléson Impression

A modular design: metal connectors, circular wooden bars, and metallic plates, metal binders. Four materials to design different modular display system for HEAD—Genève’s new space inauguration. 

 

To inaugurate their new space, La Haute Ecole d’Art et Design de Genève, HEAD organised a large exhibition. Mixing historical drawings, graduate projects from all departments, commissioned art pieces, and curated spaces around the new buildings.  

Modular Display System

For the occasion, we designed a modular display system that could be reproduced in different sizes, spaces. Easy to assemble and disassemble, stock and re-design on future occasions, the modular design is made of colored metal connectors, wooden circular bars, and metallic plates attached to the wood with metal binders. 

The modules took the form of tables, exhibition panels, as well as a signage system that worked with the exhibition display design, to distribute and organize information around the spaces.  

We also decided to use the module system for the diploma ceremony happening at the same time. We declined the modules to design the photocall and the entrance piece, key scenography elements for HEAD—Genève graduation show, using the graphic design elements designed by Ismael Abdallah and Constance Jacob for the event’s poster. 

The Context

La Haute Ecole d’Art et Design de Genève, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.   

By the end of the academic year of 2021-2022, HEAD—Genève celebrated the yearly diploma ceremony and exceptionally, the opening of a new campus. This extension would reunite all the students from the different departments in two main campuses instead of five. 

Photos: Guillaume Collignon HEAD—Genève & Ivan Lavague 

HEAD 2022 Inauguration - Modular Display System
HEAD 2022 Inauguration - Modular Display System

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Times to Watches

Red from the ground up

In collaboration with Gabriel Abergel, Carla Marceau, A.D.O. Atelier des Ouates, REMARQ

An immersive red stand, using photogrammetry technique, highlighting creativity and the need for new voices in the watchmaking industry. 

An Immersive stand

We designed an immersive fair stand to highlight the creativity of the La Haute Ecole d’Art et Design de Genève (HEAD) students in watch making, and the need for new voices and professionals in the sector. The stand hosted the creation of 10 graduates with a great variety of aesthetics and concepts.  

The concept our scenography in collaboration with Gabriel Abergel and Carla Marceau is based on Photogrammetry, a technique which scans objects to create 3d virtual images with a cloud of dots.  

Inspired by the visual of the scanning process, we created different patterns of mesh throughout the space of the stand. The pattern was printed on a gradient red walls and floor, as well as different display structures that followed the printed pattern on the surfaces. And, at the top of each structure, there was a backlit engraved mirror with the mesh inspired pattern.  

To create a full immersive stand, the space also showcased videos of the watches exhibited on our stand. The different watches were rendered using the photogrammetry technique, designed by Gabriel Abergel and Carla Marceau. 

The Context

Time to Watches is an event that took place in Le Cube, Geneva, the polyvalent space of La Haute Ecole d’Art et Design de Genève (HEAD) during the “Watches of Wonder” annual watch Festival.

Forty brands presented their creations and debated with other professionals on the future of watch making. Graduates from the BA and MA in accessories design and watchmaking from HEAD—Genève had their spots at the fair. The school invited Trojans Collective to create their stand.

Photos : Guillaume Collignon HEAD—Genève

HEAD Times To Watches 2022 Immersive Stand

Video Design by Gabriel Abergel and Carla Marceau

We were also commissioned the Times to Watches Head-Genève stand for the year 2023 and 2024, showcasing Vanessa Lecci’s workshop results.

HEAD Diploma 2021 - Les Jours bleus - Digital Scenography - Numérique

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Les Jours Bleus

Graduating underneath blue skies 

In collaboration with: Neo Neo, REMARQ, Skynight, La Souris Verte

Using a 6m screen and 15 iMac monitors displaying animated looping blue sky, reduced using built elements and used a digital scenography instead for this edition of the Diploma Show for HEAD- Genève

A diploma ceremony takes place every year at La Haute Ecole d’Art et Design de Genève, HEAD with a themed entrance, stage, and a photo-call.  

The 2021 graduation ceremony at HEAD was held under the sign of Les Jours Bleus, a blue-sky poster designed by the graphic design studio Neo Neo.   

A Digital Scenography

For this edition, our aim was to reduce the built elements and use digital matter instead for the scenography. For each ceremony space, we designed a monochrome blue physical element & a digital adaptation for it.   

At the welcome hall, we placed a custom-made shelf that included 15 iMac screens that displayed the same video at different timings. A looping blue sky animation added motion to the space, using digital as scenography.  

For the stage and photocall, we placed a 6 m screen in front of which the graduates could pose for their annual picture. The blue permeated the space and the students, offering an exceptional graduation photo.  

As for the stage we proposed a monochrome blue design, including the lectern, the floor, and the custom-made furniture elements.

The Context

La Haute Ecole d’Art et Design de Genève, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.  

Photos : Baptiste Coulon HEAD—Genève

HEAD Diploma 2021 - Les Jours bleus - Digital Scenography -Numérique
HEAD Diploma 2021
Explore - Department du territoire de la Ville de Geneve - Graphic toolbox

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Explore: Le Festival de Demain

Bringing EXPLORE to a wider audience with design! 

In collaboration with: Prestige Graphique, Paul&Paulette, A.D.O. Atelier des Ouates

A graphic toolbox, an interactive motion logo, online and offline branding, including posters, flyers, and website wireframe, and a unique street stand to strengthen and clarify EXPLORE ’s image for its 2021 edition.

For its 2021 edition, EXPLORE needed to strengthen and clarify its image, communication, and brand identity in order to reach its targets of a wider audience. With that in mind, we designed a toolbox, out of which we conceived an interactive motion logo, their online and offline branding (which included posters, flyers, and website wireframe). We conceptualised and produced their physical presence in the city by creating a unique street stand.   

The Graphic Toolbox

Different elements were included in the graphic toolbox : 

A typographic logo that included 6 variations of the letters from the word “EXPLORE” 

A map with two elements: A grid which was a symbol of urban and space navigation. And the superposition of Geneva’s territory shown by perimeters using abstract color blocks and patterns 

And finally, to incorporate the idea of participation and the essential role of the public, we added a series of dashed lines that symbolise the circulation path. Illustrating the link between the inhabitants and the landscapes 

The Context

The EXPLORE festival is an initiative that began in 2016 with the objective to democratize urban planning. In 2019, it its first edition as a public Festival. Their program included debates, participatory workshops, and urban explorations. And was supported by the Citizen Participation Service of the Urban Planning Office of the Territory Department of Geneva.  

In 2021, the festival scaled up to reach a wider audience and have a bigger program, counting 5,000 participants. It aimed to become a vector of participation but also a place for experimentation and debate on an international scale; to design the city of tomorrow, today.

Explore - Department du territoire de la Ville de Geneve - Graphic toolbox
Was it Real Installation Scenography Trojans Collective HEAD Genève - David Lynch scenography

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Was it real ?

An Atypical Celebration
Designing in times of Covid.

Drawn by David Lynch esthetics: fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neo Neo were taking over Head-Geneve’s building for its graduation scenography.

At the end of each year, a diploma ceremony takes place to celebrate the completion of studies by students of The Haute Ecole d’art et Design of Geneva, HEAD. The brief is to come up with a themed entrance, stage, and photocall.   

HEAD commissioned us to art direct the theme of this particular ceremony which was happening in the middle of the Covid-19 pandemic. To illustrate this unusual context, the scenography was designed as a space in which reality and fiction interact. A place that questions what is real and what is an illusion.    

David Lynch inspired scenography

Drawn by David Lynch’s aesthetics for the scenography, we played with materials like fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neoneo.

The main message, in a bright red color: “Was it real?” was a question used in all of the communication elements for the event. The letters were animated and hovering over the conference speakers, standing behind a grass-covered lectern.  

Another message: “Reality Reality,” was set in space on a 6x4m billboard, in bright red led. As well as standing on a carpet of fake grass. The photocall staged a graphic souvenir for the diploma pictures.    

A third message: “Welcome to reality!” billboard greeted the public. It was set at the entrance of the HEAD main building, covered with fake grass.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.  

Photos : Giesbrecht Michel and Baptiste Coulon HEAD—Genève

Was it Real Installation Scenography Trojans Collective HEAD Genève - David Lynch scenography
Was it Real Installation Scenography Trojans Collective
Was it Real Installation Scenography Trojans Collective HEAD Genève - David Lynch scenography
Scénographie Portes Ouvertes Drapeau en tissu, sol Vynile jaune et cubes noir en bois. une grille qui se retrouve sur tous ls éléments du Open Day 2020 - Merging graphic and space

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Open Day

A yellow grid on a black background: a transversal conference space 

In collaboration with: A.D.O. Atelier des Ouates, Printcubator

A pattern design merging graphic and space design, for a place of dialogue rather than a space for unilateral information.

The Haute Ecole d’art et Design of Geneva, HEAD invited us to collaborate for the 2020 Open Day edition, to design the signage and conference spaces that would guide the visitors through the school.

Merging graphic and space design

Our goal was to create a flat and transversal space for dialogue rather than a space for unilateral information. To do that, we intended to remove the distance created by heights, by placing the speakers and the public at floor level, on different heights of wooden cubes.    

We conceived “Patterns” by merging graphic and space design with a common notion: a yellow grid on a black background.    

The cubes emerged from our designed patterned floor, as if some of the cubes extruded from the ground. The floor pattern (yellow vinyle) could also be taken as a floor plan, delimiting the conference space, thus inviting seating between the cells, on the cubes, or on the floor.    

Printed flags took the graphics from the floor to the ceiling. They marked the different locations of departments in the cube and at the entrances of the buildings. 

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as, Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.   

To welcome potential students and interested visitors, HEAD opens its doors every year. As each department exhibits a sample of its work in the different campus and presents its activity to the audience.   

Photos : Giesbrecht Michel HEAD—Genève

Vue detail de la salle George Ador lors des Open days par Trojans Collective. Merging graphic and space
Vue de la salle George Ador lors des Open days par Trojans Collective. Merging graphic and space