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Open Days 2023

Re-using a modular scenography for a signage system

In collaboration with: REMARQ, A.D.O Atelier des Ouates

Year: 2022
Client: Les Créatives Festival
Location: Geneva

Re-use a modular scenography to guide the visitors through the different spaces of HEAD—Genève.

La Haute Ecole d’Art et Design de Genève, HEAD commissioned us again for their Open Day scenography.

The Brief : Re-use.

Earlier that year, we had designed a modular scenography for their Inauguration event.

We used the same modular display system. However we change the structure. Using axes and connectors to be the base and big printed panel of wood set diagonally.

At the entrance of each building (4 in total), stands a pentagonal structure with three printed panels. Each announced the program of the day, the location, and the different departments by floor. While indoors, rectangular structures with horizontal panels append the information regarding speakers, departments, and information points.

Regarding the signage of the “Cube”, where the departments exhibit their creations, we used printed fabric. Each of them was placed under a spotlight. It created a theatrical view of the space, and guided visitors through the space.

Set in a semi-circle, with a gradient-printed floor, the stage hosted the speaker. Therefore, the public sat around on floor level, creating a centralised space for conversation.

The Context

La Haute Ecole d’Art et Design de Genève, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

To welcome potential students and interested visitors, HEAD—Genève opens its doors every year. As each department exhibits a sample of its work and presents its activity to the audience.

Services

Art Direction Pop Up Project Management Space design Stand Synchronised Video

Times to Watches

Red from the ground up

In collaboration with Gabriel Abergel, Carla Marceau, A.D.O. Atelier des Ouates, REMARQ

Year: 2022
Client: HEAD—Genève
Location: Geneva

An immersive red stand, using photogrammetry technique, highlighting creativity and the need for new voices in the watchmaking industry.

An Immersive stand

We designed an immersive fair stand to highlight the creativity of the La Haute Ecole d’Art et Design de Genève (HEAD) students in watch making, and the need for new voices and professionals in the sector. The stand hosted the creation of 10 graduates with a great variety of aesthetics and concepts.

The concept our scenography in collaboration with Gabriel Abergel and Carla Marceau is based on Photogrammetry, a technique which scans objects to create 3d virtual images with a cloud of dots.

Inspired by the visual of the scanning process, we created different patterns of mesh throughout the space of the stand. The pattern was printed on a gradient red walls and floor, as well as different display structures that followed the printed pattern on the surfaces. And, at the top of each structure, there was a backlit engraved mirror with the mesh inspired pattern.

To create a full immersive stand, the space also showcased videos of the watches exhibited on our stand. The different watches were rendered using the photogrammetry technique, designed by Gabriel Abergel and Carla Marceau.

The Context

Time to Watches is an event that took place in Le Cube, Geneva, the polyvalent space of La Haute Ecole d’Art et Design de Genève (HEAD) during the “Watches of Wonder” annual watch Festival.

Forty brands presented their creations and debated with other professionals on the future of watch making. Graduates from the BA and MA in accessories design and watchmaking from HEAD—Genève had their spots at the fair. The school invited Trojans Collective to create their stand.

Photos : Guillaume Collignon HEAD—Genève

HEAD Times To Watches 2022 Immersive Stand

Video Design by Gabriel Abergel and Carla Marceau

Services

Art Direction Content Creation Mapping Multimedia Project Management Stage Design Video

Les Jours Bleus

Graduating underneath blue skies

In collaboration with: Neo Neo, REMARQ, Skynight, La Souris Verte

Year: 2021
Client: HEAD—Genève
Location: Geneva

Using a 6m screen and 15 iMac monitors displaying animated looping blue sky, reduced using built elements and used a digital scenography instead for this edition of the Diploma Show for HEAD- Genève.

A diploma ceremony takes place every year at La Haute Ecole d’Art et Design de Genève, HEAD with a themed entrance, stage, and a photo-call.

The 2021 graduation ceremony at HEAD was held under the sign of Les Jours Bleus, a blue-sky poster designed by the graphic design studio Neo Neo.

A Digital Scenography

For this edition, our aim was to reduce the built elements and use digital matter instead for the scenography. For each ceremony space, we designed a monochrome blue physical element & a digital adaptation for it.

At the welcome hall, we placed a custom-made shelf that included 15 iMac screens that displayed the same video at different timings. A looping blue sky animation added motion to the space, using digital as scenography.

For the stage and photocall, we placed a 6 m screen in front of which the graduates could pose for their annual picture. The blue permeated the space and the students, offering an exceptional graduation photo.

As for the stage we proposed a monochrome blue design, including the lectern, the floor, and the custom-made furniture elements.

The Context

Photos : Baptiste Coulon HEAD—Genève

HEAD Diploma 2021

Services

Art Direction Photocall Project Management Signage Design Stage Design

Was it real ?

An Atypical Celebration
Designing in times of Covid.

Year: 2020
Client: HEAD—Genève
Location: Geneva

Drawn by David Lynch esthetics: fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neo Neo were taking over Head-Geneve’s building for its graduation scenography.

At the end of each year, a diploma ceremony takes place to celebrate the completion of studies by students of The Haute Ecole d’art et Design of Geneva, HEAD. The brief is to come up with a themed entrance, stage, and photocall.

HEAD commissioned us to art direct the theme of this particular ceremony which was happening in the middle of the Covid-19 pandemic. To illustrate this unusual context, the scenography was designed as a space in which reality and fiction interact. A place that questions what is real and what is an illusion.

David Lynch inspired scenography

Drawn by David Lynch’s aesthetics for the scenography, we played with materials like fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neoneo.

The main message, in a bright red color: “Was it real?” was a question used in all of the communication elements for the event. The letters were animated and hovering over the conference speakers, standing behind a grass-covered lectern.

Another message: “Reality Reality,” was set in space on a 6x4m billboard, in bright red led. As well as standing on a carpet of fake grass. The photocall staged a graphic souvenir for the diploma pictures.

A third message: “Welcome to reality!” billboard greeted the public. It was set at the entrance of the HEAD main building, covered with fake grass.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

Photos : Giesbrecht Michel and Baptiste Coulon HEAD—Genève

Was it Real Installation Scenography Trojans Collective HEAD Genève - David Lynch scenography — Was it Real Installation Scenography Trojans Collective

Services

Art Direction Project Management Signage Design Stage Design

Open Day

A yellow grid on a black background: a transversal conference space

In collaboration with: A.D.O. Atelier des Ouates, Printcubator

Year: 2020
Client: HEAD—Genève
Location: Geneva

A pattern design merging graphic and space design, for a place of dialogue rather than a space for unilateral information.

The Haute Ecole d’art et Design of Geneva, HEAD invited us to collaborate for the 2020 Open Day edition, to design the signage and conference spaces that would guide the visitors through the school.

Merging graphic and space design

Our goal was to create a flat and transversal space for dialogue rather than a space for unilateral information. To do that, we intended to remove the distance created by heights, by placing the speakers and the public at floor level, on different heights of wooden cubes.

We conceived “Patterns” by merging graphic and space design with a common notion: a yellow grid on a black background.

The cubes emerged from our designed patterned floor, as if some of the cubes extruded from the ground. The floor pattern (yellow vinyle) could also be taken as a floor plan, delimiting the conference space, thus inviting seating between the cells, on the cubes, or on the floor.

Printed flags took the graphics from the floor to the ceiling. They marked the different locations of departments in the cube and at the entrances of the buildings.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as, Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

To welcome potential students and interested visitors, HEAD opens its doors every year. As each department exhibits a sample of its work in the different campus and presents its activity to the audience.

Photos : Giesbrecht Michel HEAD—Genève

Vue detail de la salle George Ador lors des Open days par Trojans Collective. Merging graphic and space

Services

Art Direction Project Management Research Space design

The Woven House

A sustainable exhibition pavilion in Thailand
In collaboration with: Ab Rogers Design

Year: Nov – Dec 2019
Client: Wonderfruit Festival
Location: Thailand

The Woven House was a bamboo pavilion at the Wonderfruit Festival in Thailand. A vibrant pavilion highlighting the importance of invisible labor in a colorful and geometric, sustainable structure.

The Woven House was a vibrant installation that celebrated the importance of invisible labor in a colorful and geometric pavilion. We were inspired by the “Nimble Fingers”: women from South Asia who are recruited by various industries for their agility, patience, and labor-intensive assembly work.

The Brief

Our idea was to highlight craftsmanship and traditions by scaling up the technique from fabric to space. Woven’s House bamboo pavilion had to follow the ethical and ecological approach of an ephemeral architecture that would last over the years. However, without damaging the landscape of the fields, and be easy to build and unbuild.

The Bamboo Pavilion

The structure was made of two rectangular bodies, one inside of the other, from which we only see the edges. It was drawn by regional bamboo strips of different sizes and assembled with local techniques.

The bamboo defined a frame that we filled with pieces of cotton rope attached to the top and bottom of the Pavilion. Therefore, using tension and material to build temporary walls. As well, the woven cord was dyed in vibrant colors by a company in the area. Later assembled following a colored pattern of violet, yellow, red, and blue mixed with the natural undyed white rope.

The Context

Wonderfruit is an annual gathering that explores wonder through art, culture, music, and nature at The Fields, Siam Country Club, outside Pattaya in the Chonburi Province. Through this event, they encourage, develop and innovate creative solutions for sustainable living. Their aim is to bring together a global community to celebrate them.

With this ethos in mind, in 2019, the festival launched a design contest with their collaborators Ab Rogers, a London-based design studio. The open call was for a “Super green, super lean, super clean” exhibition pavilion, won by the Woven House.