Peter Menzel Exhibition

Exhibition Design

In collaboration with Decora

Peter Menzel Exhibition at BFM, scenography, concept and graphic design for Explore, le festival de demain.

Pictures by Dylan Perrenaud

We had the chance to design the display of the photographer Peter Menzel’s exhibition based on his book “Hungry Planet” at Explore Genève, le festival de demain, at the Bâtiment des Forces Motrices from the 24.04.24 till the 28.04.24

From the very first visit to the site, we wanted to take advantage of the ceiling height and propose an exhibition that would use the big volume of empty space, and suspend it from discreet metal cables and printed on canvas. In addition to the concept and production of the display, we designed the visitor itinerary, created a color code based on the different continents represented and thought up the caption as an essential graphic element of the photo.


Kick Off

Taking a Graphic identity into space!

In collaboration with : A.D.O. Atelier des Ouates, REMARQ

Translating brand identity into visual space for Berney Associés kick-Off event conference. 

Translating Brand Identity into Visual Space

In 2022, the kick-off event of Berney Associés, under the premise of “company culture,” was hosted at the Salle Modulable de la Nouvelle Comédie de Genève, in its new building at the heart of Geneva.  

For this event, we conceived a scenography based on the corporate identity colors of B.A but gave it a twist. We used blue, red, and white in a gradient printed on the floor stage of 25m2. On it, we displayed three colored cubes to seat the round table speakers and a lectern for the individual interventions.  

At the entrance of the theater, we placed reusable information panels with the same gradient and the words kick-Off. And finally, to expand B.A Identity in space, we covered the existing vertical lights placed in the space with a translucid linear gradient. The lights shined with the colors of Berney Associés, producing a discrete but welcoming effect. 

The Context

Berney Associés is one of the most notable fiduciaries from Geneva, with an office in Lausanne, Fribourg, and Sion. At every beginning of the academic year, B.A celebrates a kick-off for their employees, inviting inspiring personalities and introducing their staff to the goals and spirit of the year.  


Times to Watches

Red from the ground up

In collaboration with Gabriel Abergel, Carla Marceau, A.D.O. Atelier des Ouates, REMARQ

An immersive red stand, using photogrammetry technique, highlighting creativity and the need for new voices in the watchmaking industry. 

An Immersive stand

We designed an immersive fair stand to highlight the creativity of the La Haute Ecole d’Art et Design de Genève (HEAD) students in watch making, and the need for new voices and professionals in the sector. The stand hosted the creation of 10 graduates with a great variety of aesthetics and concepts.  

The concept our scenography in collaboration with Gabriel Abergel and Carla Marceau is based on Photogrammetry, a technique which scans objects to create 3d virtual images with a cloud of dots.  

Inspired by the visual of the scanning process, we created different patterns of mesh throughout the space of the stand. The pattern was printed on a gradient red walls and floor, as well as different display structures that followed the printed pattern on the surfaces. And, at the top of each structure, there was a backlit engraved mirror with the mesh inspired pattern.  

To create a full immersive stand, the space also showcased videos of the watches exhibited on our stand. The different watches were rendered using the photogrammetry technique, designed by Gabriel Abergel and Carla Marceau. 

The Context

Time to Watches is an event that took place in Le Cube, Geneva, the polyvalent space of La Haute Ecole d’Art et Design de Genève (HEAD) during the “Watches of Wonder” annual watch Festival.

Forty brands presented their creations and debated with other professionals on the future of watch making. Graduates from the BA and MA in accessories design and watchmaking from HEAD—Genève had their spots at the fair. The school invited Trojans Collective to create their stand.

Photos : Guillaume Collignon HEAD—Genève

HEAD Times To Watches 2022 Immersive Stand

Video Design by Gabriel Abergel and Carla Marceau

We were also commissioned the Times to Watches Head-Genève stand for the year 2023 and 2024, showcasing Vanessa Lecci’s workshop results.