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Open Days 2023

Re-using a modular scenography for a signage system

In collaboration with: REMARQ, A.D.O Atelier des Ouates

Year: 2022
Client: Les Créatives Festival
Location: Geneva

Re-use a modular scenography to guide the visitors through the different spaces of HEAD—Genève.

La Haute Ecole d’Art et Design de Genève, HEAD commissioned us again for their Open Day scenography.

The Brief : Re-use.

Earlier that year, we had designed a modular scenography for their Inauguration event.

We used the same modular display system. However we change the structure. Using axes and connectors to be the base and big printed panel of wood set diagonally.

At the entrance of each building (4 in total), stands a pentagonal structure with three printed panels. Each announced the program of the day, the location, and the different departments by floor. While indoors, rectangular structures with horizontal panels append the information regarding speakers, departments, and information points.

Regarding the signage of the “Cube”, where the departments exhibit their creations, we used printed fabric. Each of them was placed under a spotlight. It created a theatrical view of the space, and guided visitors through the space.

Set in a semi-circle, with a gradient-printed floor, the stage hosted the speaker. Therefore, the public sat around on floor level, creating a centralised space for conversation.

The Context

La Haute Ecole d’Art et Design de Genève, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

To welcome potential students and interested visitors, HEAD—Genève opens its doors every year. As each department exhibits a sample of its work and presents its activity to the audience.

Services

Object Design Stage Design Streaming Totem

Les Créatives

Blue, shapes and materials for a festival that celebrates feminism and pluralities.

In collaboration with : A.D.O Atelier des Ouates

Year: 2022
Client: Les Créatives Festival
Location: Geneva

A scenography to fold and take away, and unify a plurality of event spaces in Geneva.

For the 2022 edition of the festival Les Créatives, we developed a scenography that could be transportable to the different venues where the talks, round tables, and discussions of Les Créatives take place.

The Scenography

Inspired by the graphic identity of Studio BAD, using the dominant colour blue of the branding, we designed two scenographic elements.

Regarding this first series of objects, we had a brief. We had to design something light, easily movable, that could work well online and offline. This scenography was going to be used during the different “Tables Rondes” happening all over Geneva in different venues. The aim was to bring a unified aesthetic to all the stages.

We designed a series of 3 foldable wood screens used behind the speakers and moderators. The festival’s team could mix and match the different screens depending on the event.

We created as well, a limited series of totems to place on top of tables, receptions, or stages.

The totems are made of of blue translucid recycled plexiglass and stones sourced from the fields of Veyrier. We applied a vertical cut to place the plexiglass.

The Context

Les Créatives is the most important multidisciplinary, feminist, and women-based festival in Geneva. Its program includes concerts, plays, round tables, exhibitions, and more.

The festival stages intersectional feminism throughout the canton of Geneva communes, as well as in Lausanne, Basel, and Zurich.

In 2022, the festival renewed itself under the direction of the new direction team: Ermela Haile et Nevena Puljic.

Photos : Kenza Wadimoff

Services

Branding Conference Light Design Signage Space design Stage Design

Kick Off

Taking a Graphic identity into space!

In collaboration with : A.D.O. Atelier des Ouates, REMARQ

Year: 2022
Client: Berney Associés
Location: Geneva

Translating brand identity into visual space for Berney Associés kick-Off event conference.

Translating Brand Identity into Visual Space

In 2022, the kick-off event of Berney Associés, under the premise of “company culture,” was hosted at the Salle Modulable de la Nouvelle Comédie de Genève, in its new building at the heart of Geneva.

For this event, we conceived a scenography based on the corporate identity colors of B.A but gave it a twist. We used blue, red, and white in a gradient printed on the floor stage of 25m2. On it, we displayed three colored cubes to seat the round table speakers and a lectern for the individual interventions.

At the entrance of the theater, we placed reusable information panels with the same gradient and the words kick-Off. And finally, to expand B.A Identity in space, we covered the existing vertical lights placed in the space with a translucid linear gradient. The lights shined with the colors of Berney Associés, producing a discrete but welcoming effect.

The Context

Berney Associés is one of the most notable fiduciaries from Geneva, with an office in Lausanne, Fribourg, and Sion. At every beginning of the academic year, B.A celebrates a kick-off for their employees, inviting inspiring personalities and introducing their staff to the goals and spirit of the year.

Services

Art Direction Display Design Exhibition Design Object Design Stage Design

HEAD 2022 Inauguration - Modular Display System

Inauguration HEAD

Assemble, Disassemble, Stock and Re-design

In collaboration with: Ivan Lavague, A.D.O. Atelier des Ouates, Moléson Impression

Year: 2022
Client: HEAD — Genève
Location: Geneva

A modular design: metal connectors, circular wooden bars, and metallic plates, metal binders. Four materials to design different modular display system for HEAD—Genève’s new space inauguration.

To inaugurate their new space, La Haute Ecole d’Art et Design de Genève, HEAD organised a large exhibition. Mixing historical drawings, graduate projects from all departments, commissioned art pieces, and curated spaces around the new buildings.

Modular Display System

For the occasion, we designed a modular display system that could be reproduced in different sizes, spaces. Easy to assemble and disassemble, stock and re-design on future occasions, the modular design is made of colored metal connectors, wooden circular bars, and metallic plates attached to the wood with metal binders.

The modules took the form of tables, exhibition panels, as well as a signage system that worked with the exhibition display design, to distribute and organize information around the spaces.

We also decided to use the module system for the diploma ceremony happening at the same time. We declined the modules to design the photocall and the entrance piece, key scenography elements for HEAD—Genève graduation show, using the graphic design elements designed by Ismael Abdallah and Constance Jacob for the event’s poster.

The Context

La Haute Ecole d’Art et Design de Genève, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

By the end of the academic year of 2021-2022, HEAD—Genève celebrated the yearly diploma ceremony and exceptionally, the opening of a new campus. This extension would reunite all the students from the different departments in two main campuses instead of five.

Photos: Guillaume Collignon HEAD—Genève & Ivan Lavague

Services

Art Direction Content Creation Mapping Multimedia Project Management Stage Design Video

Les Jours Bleus

Graduating underneath blue skies

In collaboration with: Neo Neo, REMARQ, Skynight, La Souris Verte

Year: 2021
Client: HEAD—Genève
Location: Geneva

Using a 6m screen and 15 iMac monitors displaying animated looping blue sky, reduced using built elements and used a digital scenography instead for this edition of the Diploma Show for HEAD- Genève.

A diploma ceremony takes place every year at La Haute Ecole d’Art et Design de Genève, HEAD with a themed entrance, stage, and a photo-call.

The 2021 graduation ceremony at HEAD was held under the sign of Les Jours Bleus, a blue-sky poster designed by the graphic design studio Neo Neo.

A Digital Scenography

For this edition, our aim was to reduce the built elements and use digital matter instead for the scenography. For each ceremony space, we designed a monochrome blue physical element & a digital adaptation for it.

At the welcome hall, we placed a custom-made shelf that included 15 iMac screens that displayed the same video at different timings. A looping blue sky animation added motion to the space, using digital as scenography.

For the stage and photocall, we placed a 6 m screen in front of which the graduates could pose for their annual picture. The blue permeated the space and the students, offering an exceptional graduation photo.

As for the stage we proposed a monochrome blue design, including the lectern, the floor, and the custom-made furniture elements.

The Context

Photos : Baptiste Coulon HEAD—Genève

HEAD Diploma 2021

Services

Art Direction Photocall Project Management Signage Design Stage Design

Was it real ?

An Atypical Celebration
Designing in times of Covid.

Year: 2020
Client: HEAD—Genève
Location: Geneva

Drawn by David Lynch esthetics: fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neo Neo were taking over Head-Geneve’s building for its graduation scenography.

At the end of each year, a diploma ceremony takes place to celebrate the completion of studies by students of The Haute Ecole d’art et Design of Geneva, HEAD. The brief is to come up with a themed entrance, stage, and photocall.

HEAD commissioned us to art direct the theme of this particular ceremony which was happening in the middle of the Covid-19 pandemic. To illustrate this unusual context, the scenography was designed as a space in which reality and fiction interact. A place that questions what is real and what is an illusion.

David Lynch inspired scenography

Drawn by David Lynch’s aesthetics for the scenography, we played with materials like fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neoneo.

The main message, in a bright red color: “Was it real?” was a question used in all of the communication elements for the event. The letters were animated and hovering over the conference speakers, standing behind a grass-covered lectern.

Another message: “Reality Reality,” was set in space on a 6x4m billboard, in bright red led. As well as standing on a carpet of fake grass. The photocall staged a graphic souvenir for the diploma pictures.

A third message: “Welcome to reality!” billboard greeted the public. It was set at the entrance of the HEAD main building, covered with fake grass.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

Photos : Giesbrecht Michel and Baptiste Coulon HEAD—Genève

Was it Real Installation Scenography Trojans Collective HEAD Genève - David Lynch scenography — Was it Real Installation Scenography Trojans Collective

Services

Art Direction Project Management Signage Design Stage Design

Open Day

A yellow grid on a black background: a transversal conference space

In collaboration with: A.D.O. Atelier des Ouates, Printcubator

Year: 2020
Client: HEAD—Genève
Location: Geneva

A pattern design merging graphic and space design, for a place of dialogue rather than a space for unilateral information.

The Haute Ecole d’art et Design of Geneva, HEAD invited us to collaborate for the 2020 Open Day edition, to design the signage and conference spaces that would guide the visitors through the school.

Merging graphic and space design

Our goal was to create a flat and transversal space for dialogue rather than a space for unilateral information. To do that, we intended to remove the distance created by heights, by placing the speakers and the public at floor level, on different heights of wooden cubes.

We conceived “Patterns” by merging graphic and space design with a common notion: a yellow grid on a black background.

The cubes emerged from our designed patterned floor, as if some of the cubes extruded from the ground. The floor pattern (yellow vinyle) could also be taken as a floor plan, delimiting the conference space, thus inviting seating between the cells, on the cubes, or on the floor.

Printed flags took the graphics from the floor to the ceiling. They marked the different locations of departments in the cube and at the entrances of the buildings.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as, Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.

To welcome potential students and interested visitors, HEAD opens its doors every year. As each department exhibits a sample of its work in the different campus and presents its activity to the audience.

Photos : Giesbrecht Michel HEAD—Genève