We designed the new brand identity for La Collective, a Geneva-based project run by the Fondation pour l’égalité de genre. La Collective aims to be a key reference point on issues related to equality, gender, and women’s rights. 

For its graphic identity, we developed a typographic logo that emphasizes the idea of collectiveness, multiplying the “LL” in the name five, ten, or even fifteen times, depending on the context and usage. To accompany the logo, we created a collection of shapes derived from the floor plan of the building. The main shape was divided into pieces, forming a tangram-like game that generates various shapes, which are then used throughout their communications and platform.

To further enrich the identity, we added orbits around circles, each orbit containing a planet representing the users of La Collective, who are at the heart of the project. 

This combination of shapes and the logo symbolizes the multiplicity and diversity of La Collective’s functions, missions, and users. 

Above all, this large-scale project stemmed from the need to create a space dedicated to the missions of Geneva’s women’s and feminist associations, facilitating access for their audiences and offering activities that foster social connections between people from diverse backgrounds.