From Brand to Space Design, Across All Formats
Since 2020, we have been designing scenographies and stand concepts for Berney Associés, including their annual kick-off events, COVID webinars, and exhibition stands. Each time, we translate their brand identity into physical spaces, customized to specific themes, spaces, and contextual needs.
Throughout these events, we have explored and extended BA’s brand identity in creative ways. For example, for their 2022 kick-off at Comédie Genève, we transformed their brand colors into a 25m² gradient-printed floor.
For live webinars filmed in their offices, we created a minimalist scenography that complemented the space, featuring a large-scale typographic representation of their logo.
Additionally, we developed a modular, buildable stand tower made from interlocking wooden panels, secured with elastic bands. This adaptable system can be configured to fit stands of any size and extended to include a table, flyer shelf, and TV stand. It can be assembled or disassembled in under 30 minutes.