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At the end of each year, a diploma ceremony takes place to celebrate the completion of studies by students of The Haute Ecole d’art et Design of Geneva, HEAD. The brief is to come up with a themed entrance, stage, and photocall.   

HEAD commissioned us to art direct the theme of this particular ceremony which was happening in the middle of the Covid-19 pandemic. To illustrate this unusual context, the scenography was designed as a space in which reality and fiction interact. A place that questions what is real and what is an illusion.    

David Lynch inspired scenography

Drawn by David Lynch’s aesthetics for the scenography, we played with materials like fake grass, red led lights, advertising billboards, and hefty typographical signs by the graphic studio Neoneo.

The main message, in a bright red color: “Was it real?” was a question used in all of the communication elements for the event. The letters were animated and hovering over the conference speakers, standing behind a grass-covered lectern.  

Another message: “Reality Reality,” was set in space on a 6x4m billboard, in bright red led. As well as standing on a carpet of fake grass. The photocall staged a graphic souvenir for the diploma pictures.    

A third message: “Welcome to reality!” billboard greeted the public. It was set at the entrance of the HEAD main building, covered with fake grass.

The Context

The Haute Ecole d’art et Design of Geneva, HEAD is renowned for the quality of its bachelor’s and master’s degrees. One can apply in Fine Arts, Cinema, Interior Architecture, Space and Communication, Visual Communication. As well as Fashion and Accessory Design. It has established itself as a leading school of art and design in Europe.  

Photos : Giesbrecht Michel and Baptiste Coulon HEAD—Genève