A typography for the year 

Branding, Digital, Print

A typography for the year 

Branding, Digital, Print

HEAD– Genève 2024-25 Communication

During the 2024-25 HEAD – Genève academic year, we are designing a series of communication materials for key moments, such as the Welcome Week, the Semaine de Tous les Possibles, and the exam period.

To ensure consistency across all events, we chose a specific typography and visual logic that unified the entire year’s communications.

Our first communication of this series, the Welcome Week, we worked with a pale pink and black palette, using a typographic structure based on a pyramid-like composition.

For each event, we are required to create posters, various digital formats, and animations for social media, as well as content for the on-campus screens.