Floating arches, a moment of transition
For the Grand Tour and Diploma 2023, we developed a communication campaign centered around the idea of an arch—a symbol of passage and transition from one state to another. Graduation is inherently a moment of transformation and uncertainty, moving from months of intense preparation to the leap into the professional world.
Inspired by this concept of “floating arches,” we designed two versions, one for the Grand Tour in a yellow and red palette, and another for the Fête des Diplômes in turquoise and blue tones.
The use of rounded, extra-bold typography complemented the ethereal theme.
For each version, we produced large-format prints, posters, social media animations, screen presentations for the diploma ceremony, flyers, and a booklet with a map of the school and the locations of each department.