Along with the opposites

Digital

Along with the opposites

Digital

A typographic portrayal, a design piece. 

Archizoom invited us as a guest collective to create a new typographic design piece for the exhibition Do Not Carry Your Flag Too Low, focusing on the feminist collective Matrix. Our approach centered on exploring the connection between Matrix and our own practive, delving into shared reflections on collectivity and practice models. 

We began by revisiting one of Matrix’s older posters titled “Feminism versus Professionalism”. This poster highlighted the opposition between these two concepts, and we aimed to rethink and update this juxtaposition.  

Through our process, we examined Matrix’s writings and identified two contrasting figures: the modern architect—often depicted as a white, academically trained male—and the members of Matrix, a diverse collective of self-taught architects practicing a collective learning approach. 

From this exploration, we developed two sets of words in DIY typography, using construction elements and capturing the spirit of Matrix’s communication. These typographic blocks represent opposing worlds and were placed side by side to propose a new interpretation of their relationship and duality. We replaced “versus” with prepositions such as “along,” “with,” or “inside” to suggest alternative connections. 

The final installation featured a video composition across four screens, with each screen showcasing the moving words in different timings. This setup created a dynamic and shifting interplay of meaning and pairing. 

Archizoom EPFL Matrix Exhibition Screen Installation
Archizoom EPFL Matrix Exhibition Screen Installation
Archizoom EPFL Matrix Exhibition Screen Installation