For the Grand Tour and Diploma 2023, we developed a communication campaign centered around the idea of an arch—a symbol of passage and transition from one state to another. Graduation is inherently a moment of transformation and uncertainty, moving from months of intense preparation to the leap into the professional world. 

Inspired by this concept of “floating arches,” we designed two versions, one for the Grand Tour in a yellow and red palette, and another for the Fête des Diplômes in turquoise and blue tones.

The use of rounded, extra-bold typography complemented the ethereal theme. 

For each version, we produced large-format prints, posters, social media animations, screen presentations for the diploma ceremony, flyers, and a booklet with a map of the school and the locations of each department. 

During the 2024-25 HEAD – Genève academic year, we are designing a series of communication materials for key moments, such as the Welcome Week, the Semaine de Tous les Possibles, and the exam period.

To ensure consistency across all events, we chose a specific typography and visual logic that unified the entire year’s communications.

Our first communication of this series, the Welcome Week, we worked with a pale pink and black palette, using a typographic structure based on a pyramid-like composition.

For each event, we are required to create posters, various digital formats, and animations for social media, as well as content for the on-campus screens.

For the Fête des Diplômes and the Grand Tour 2024, we designed a communication campaign based on the concept of a scientific diagram, where various colored shapes are interconnected. The diversity of shapes represents the diversity of students, graduates, and fields of study at HEAD–Genève. 

We created a version for the Grand Tour, where the shapes are connected by a thread, and a version for the Diploma Graduation, where the shapes overlap like stickers stacked on top of one another. Additionally, we designed a variant for the cinema festival also hosted by HEAD during the same period, showcasing films by cinema graduates and students.

For this, we created a masked shape, composed of the same original elements, that frames stills from the films.

For each version, we produced, among other items, large-format prints, posters, social media animations, screen presentations for the diploma ceremony, flyers, and a booklet with a map of the school and locations of each department.