Le Geste Logo et Website design - UX -UI


Le Geste

Dexterity, Finesse, Craftsmanship, and Know-how are the keywords behind Le Geste.

In collaboration with : Onzeweb

A custom made typographical logo and a modern website for a non-profit association.  

Logo and Website

Creating a branding means to think about it on different platforms. The main goal for Le Geste was to strengthen it’s image and presence in Geneva. Dexterity, Finesse, Craftsmanship, and Know-how are the main elements reflected across it’s branding. For the custom made logo, we were inspired by the hand gestures of sewing and the dynamics of the threat for it’s branding image The typography follows the flow of the materials. S and T from the word Geste are linked and bring uniqueness to the composition of the logo.  

Regarding the website, the client wanted something simple and straight to the point. The logo remains the boldest element when entering the site, in bright red on a light grey background. An easy-to-use website, accessible to all publics and users, and programmed by Onzeweb.

The Context  

Le Geste is a project of the non-profit association Au Fil du Geste, which works for professional integration through textile arts. In 2020 Le geste integrated MACO, la Manufacture Collaborative in collaboration with the city of Geneva and Ressources Urbaines, together with other associations and collaborative projects about crafts. 

Explore - Department du territoire de la Ville de Geneve - Graphic toolbox


Explore: Le Festival de Demain

Bringing EXPLORE to a wider audience with design! 

In collaboration with: Prestige Graphique, Paul&Paulette, A.D.O. Atelier des Ouates

A graphic toolbox, an interactive motion logo, online and offline branding, including posters, flyers, and website wireframe, and a unique street stand to strengthen and clarify EXPLORE ’s image for its 2021 edition.

For its 2021 edition, EXPLORE needed to strengthen and clarify its image, communication, and brand identity in order to reach its targets of a wider audience. With that in mind, we designed a toolbox, out of which we conceived an interactive motion logo, their online and offline branding (which included posters, flyers, and website wireframe). We conceptualised and produced their physical presence in the city by creating a unique street stand.   

The Graphic Toolbox

Different elements were included in the graphic toolbox : 

A typographic logo that included 6 variations of the letters from the word “EXPLORE” 

A map with two elements: A grid which was a symbol of urban and space navigation. And the superposition of Geneva’s territory shown by perimeters using abstract color blocks and patterns 

And finally, to incorporate the idea of participation and the essential role of the public, we added a series of dashed lines that symbolise the circulation path. Illustrating the link between the inhabitants and the landscapes 

The Context

The EXPLORE festival is an initiative that began in 2016 with the objective to democratize urban planning. In 2019, it its first edition as a public Festival. Their program included debates, participatory workshops, and urban explorations. And was supported by the Citizen Participation Service of the Urban Planning Office of the Territory Department of Geneva.  

In 2021, the festival scaled up to reach a wider audience and have a bigger program, counting 5,000 participants. It aimed to become a vector of participation but also a place for experimentation and debate on an international scale; to design the city of tomorrow, today.

Explore - Department du territoire de la Ville de Geneve - Graphic toolbox